Beyond Butterflies

Metaphors shape the world we live in. They guide our sense of how things work, and therefore what we choose to do. The risk, of course, is that we limit ourselves to just a few models, and miss out on opportunities, or misinterpret situations and face unwanted consequences. Beyond Butterflies draws on the wisdom of nature by exploring the ecotone—that rich in-between space where ecosystems meet and overlap. Through this lens, we look at innovation. From individual career paths and organizational design to start-up incubators, this booklet turns to foxes, gels and lichens (and others) as ecotonal guides to broaden our perception of how the world actually works, and redesign our professional lives in times of uncertainty.

Available in English and French.

Printed version available in Switzerland only – Digital version available everywhere.